Rolled out in 2015, the 360 video is a tool to bring immersive stories from the continent to the world. The innovative technology allows users to choose what angle they want to see a video from while it plays on Facebook.
Users are able to hold up their devices and the 360 video will follow as they turn, look around, to enjoy a unique visual experience.
Naij.com, a Nigeria-based online news platform, and one of Facebook’s Instant Article partners on the continent, deployed the 360 video technology in its coverage of the protest by students in Lagos against the Joint Admissions and Matriculation Board (JAMB) over perceived irregularities in the examination and result.
With a whole world of video content and stories being published daily on diverse platforms, it is expected that we will see and experience even more innovative and compelling 360 videos being shared by publishers.
Facebook continues to drive its mission to give people the power to share and make the world more open and connected, connecting over 1.04 billion daily active users worldwide and 7.2 million daily visitors from Nigeria.
The video can be viewed here:https://www.facebook.com/naijcom/videos/vb.267978826632355/1109840469112849/?type=2&theater
Founded in 2004, Facebook’s mission is to give people the power to share and make the world more open and connected. People use Facebook to stay connected with friends and family, to discover what is going on in the world, and to share and express what matters to them. Facebook has 1.04 billion daily active users on average worldwide and 7.2 million daily visitors from Nigeria.
About Red Media Africa
Red Media Africa is a PR & Communication firm under the parent company, RED. An innovative media group focused on Africa.